Witness Protection

Being a graphic design major, I am exposed to a variety of advertisements that the average person may not ever know exist. Doing a class project for Amsterdam, Netherlands I discovered this little ditty:

Here is the back-story of the ad: In Holland, a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. So the weekend after the escape they distributed more than 2,000 so-called BokitoViewers at the entrance to Rotterdam Zoo.
These silly spectacles are one of the best displays of witty public service announcements that I have ever encountered.